Believe it or not, your church does have a brand.
You could have worked on that brand for months and months,
or not even known you have a brand,
but you do.
Your brand is the personality of your church.
Your brand is how people view your church.
And there are many different ways to HURT your church brand,
but here are just a few of them.
1. Neglect your website or social media networks.
One of the number one ways people find our more about your church is through your website/social media networks. And if they are being neglected, it never looks good on you as a church. Do they have a bad design? Does it have confusing navigation? Broken functionality?---Is it visible through all forms of browsers and devices? 87% of smart phone owners access the web through their mobile device. Is your content on your website/social media up-to-date? All questions that need to be answered.
2. Creating brand confusion.
Does your brand create the same personality and characteristics throughout all your channels of influence? Social media? Print material? Website? Visuals in church? You have to have brand consistency! Review all these areas and ask yourself, "what are these items saying about our church?"
3. Thinking your logo doesn't affect perception.
Is your logo outdated? Can I find your logo the same as someone else's on google? (that's not good by the way) Your logo is 10 times more likely to be remembered than any other identifying piece of your branding strategy.
4. Speaking a foreign language.
Churches already have a significant foreign language we use but sometimes people have NO CLUE what we are saying because most of the time, it makes ZERO sense. Are you speaking clearly to both believers and non believers?
5. Refusing to market your church.
Again, whether you want to believe it or not, you are marketing your church. If you think you are "refusing to market your church" or you think marketing is for only 'mega' churches...you're kidding yourself.
These are just a couple ideas about how we hurt ourselves when it comes to marketing and branding. Would love to get your feedback. What ya think?